Starting a successful startup and building scalable product is an exciting and challenging journey. As a startup founder, you want to develop a product that meets the needs of your target market and can scale as your business grows. However, planning a scalable product from a tech perspective can be overwhelming, especially if you’re not sure where to start.

In this blog post, we’ll share some key steps you can take to plan a scalable product for a successful startup. From choosing the right tech stack to building a modular architecture, we’ll cover everything you need to know to develop a product that can grow with your business. So grab a cup of coffee and let’s dive in!

If you are interested in the full MVP building process, check out our previous article How To Build MVP For Your Startup, where we covered the main steps from start to product planning and building. So all steps mentioned in the article should be done before you will start to think about the right tech stack. So, first things first! Check basics and move to tech points.

Building an IT product can be a complex process, but with careful planning and execution, you can create a successful product that meets your customers’ needs.

There are multiple topics that we will cover in this blogpost:
    1. The right technology stack.
    2. Modular architecture.
    3. Cloud-based services and why you need this.
    4. The implementation of automation.
    5. Why you should focus on performance.
    6. Data-driven insights as part of product building.
    7. Why do you need a skilled tech team?

However, don’t be afraid, we will explain all of the topics using simple and easy-to-understand language.


So the first step for the product your customers love is to choose the right technology stack.

The technology stack you choose will depend on the requirements of your product, the skillset of your team, and your budget. Choose a tech stack that is suitable for your product and can scale easily. Consider factors such as scalability, security, and ease of use.

But please keep in mind that this is the most important part from a technical perspective. If you would like to change the technology in future, you will need to rebuild your product from scratch. So the best thing here is to talk to a technical person, who can help you to choose technology based on the roadmap, planned scale and type of product.

Think of a tech stack as a set of tools you need to build a software application, like using different types of tools to build a house. Just like you need hammers, saws, and drills to build a house, you need programming languages, frameworks, databases, and other software tools to build a product.

A tech stack is a mix of all these software tools that work together to make your product function the way you want it to. Each tool has a specific job to do, but they all work together to make your product efficient and effective. If you are a non-technical founder, it’s important to have a basic understanding of your startup’s tech stack so that you can communicate with your development team and make informed decisions about the development process.

But you shouldn’t decide about the tech stack on your own, hire a tech person or software development company, who will help you to choose the right one.

Here is the summary of some key factors to consider when selecting a tech stack:

    • Compatibility: Consider how well the different technologies in your stack work together and ensure that the different components can communicate and work together seamlessly.
    • Scalability: The chosen technology should easily scale and handle high volumes of traffic and transactions as your product grows.
    • Security: Make sure that your product is secure and protects sensitive user data.
    • The level of support and resources available for the chosen technology should allow you to have access to documentation, tutorials, and community support to help you troubleshoot issues.
    • The speed and performance of the technology you choose is very important, as from a UX/UI perspective your product should be fast and responsive to user actions. Anyone likes to wait a long time nowadays. And this is a big competitor advantage.
    • And of course – Future Proof. You want to make sure that you are not building on outdated or deprecated technology and the technology aligns with your long term goals.

Our CEO already prepared the simple scheme for you. Check article How to choose the best tech stack for your product.


The modern product should be innovative, user-friendly, and most importantly, scalable. But how do you ensure that your product can grow with your business? The key is to build a modular architecture.

Modular architecture is like building with Lego blocks – each block has its own function, but when put together, they create something bigger and more complex. It is a way of building software applications by breaking them down into smaller, independent modules that can be developed and tested separately. This approach makes it easier to add new features or make changes without affecting the whole system. With modular architecture, your product can be more scalable and flexible.

There are many benefits to building a modular architecture for your startup product. Here are a few of the most important ones:

    • Flexibility
    • Scalability
    • Maintainability

There some steps on how to build the modular architecture for your product:

    • Identify functional areas of your product, such as user management, content management, or payments processing. Each functional area can be a separate module.
    • Define interfaces between the different functional areas. These interfaces should be standardized and easy to use. This will allow you to add new features and functionality to your product more easily.
    • Use microservices to break down your product into smaller, more manageable components. Microservices are small, independent services that can be developed, tested, and deployed independently.
    • Develop APIs for each microservice. APIs provide a standardized way for different components of your product to communicate with each other.
    • Implement containers such as Docker to package and deploy each microservice. Containers make it easier to manage dependencies and ensure that each microservice runs consistently across different environments.
    • Implement automated testing to ensure that each component of your product works as expected. Automated testing can help you catch bugs and issues early on in the development process.

If you want an experienced team to help you with the technical part of your product, sign up for the Technical consultation with the Appricotsoft team and we will make sure your product fits all technical requirements.

Check the post: How to Create a Winning Mobile App Development Strategy: 9 Things to Consider


Another important part of the scalable product is the use of cloud-based services.

Cloud-based services are like renting a fully-equipped office space instead of building your own office from scratch. Instead of buying and maintaining your own servers and software, you can use cloud-based services provided by third-party companies.

Cloud-based services offer startups the ability to access powerful computing resources without the need for expensive hardware investments or a large IT department. By leveraging cloud-based services, startups can streamline their operations, reduce costs, and focus on what they do best – developing innovative products and services.

One of the biggest advantages of cloud-based services is scalability. With traditional on-premises infrastructure, scaling up or down can be a time-consuming and costly process. However, with cloud-based services, startups can easily scale their computing resources up or down to meet changing business needs. This means that they can quickly respond to fluctuations in demand, without the need for significant capital investments. Additionally, cloud-based services are typically offered on a pay-as-you-go basis, which means that startups only pay for the resources they use. This can help keep costs under control and allow startups to focus on growing their business, rather than managing their IT infrastructure.


Automation is a game-changer when it comes to planning a scalable product for a successful startup. It can help streamline processes, save costs, and boost efficiency, which are all essential ingredients for success in today’s fast-paced business world. By automating repetitive, time-consuming tasks, startups can free up employees to focus on more strategic activities, such as product development or customer acquisition.

One area where automation can be particularly beneficial for startups from a tech perspective is in quality assurance (QA). QA is the process of ensuring that your product meets certain quality standards before it is released to the public. This includes testing for bugs, errors, and other issues that may affect the user experience.

Automated testing is a game-changer for quality control in software development. It allows the development team to test code and identify potential issues quickly and efficiently, even before the product is launched.

In addition, automation also allows the team to focus on more strategic activities, such as product development and innovation. By automating repetitive testing tasks, you can free up your team’s time to focus on improving the product’s features, exploring new markets, and delivering more value to your clients.

Other areas where automation can be useful are customer services (for example chatbots or email responses) and marketing and sales (lead generation or email campaigns). But it’s important to make sure that those campaigns are still personalized and well prepared. Avoid sending emails that start from: Hi {Name}. It’s not professional and builds negative brand awareness.


If you’re a startup founder, you know how crucial it is to have a product that can handle high volumes of traffic and transactions. The last thing you want is for your website to crash or for your app to become slow and unresponsive during peak usage times. That’s why it’s essential to focus on performance optimization from the get-go.

Performance optimization involves various techniques:

    • By optimizing your database queries, you can improve the speed and efficiency of data retrieval, which can significantly improve your product’s performance.
    • Caching can also help reduce the load on your servers by storing frequently accessed data in memory, making it readily available for users.
    • Load balancing is another technique that helps distribute traffic evenly across multiple servers, ensuring that your product can handle more users and transactions without slowing down.

Making informed decisions about your product is crucial, especially for startups that are still in the early stages of development. Using data-driven insights is one effective way to make sure that your decisions are backed by reliable information. By tracking user behavior, monitoring performance metrics, and analyzing data, you can gain valuable insights into how your product is performing and identify areas for improvement.

Tracking user behavior is essential to understand how users are interacting with your product. With data on user engagement, you can identify which features are popular and which ones need improvement. Additionally, performance metrics such as page load times and server response times can give you insights into how your product is performing and help you optimize it for better performance.

There are several ways to track user behavior, including:

    • Web analytics tools such as Google Analytics and Adobe Analytics allow you to track user behavior on your website or app. These tools provide valuable data on user engagement, such as page views, bounce rates, and session duration.
    • Heatmaps provide a visual representation of how users interact with your website or app. They show where users are clicking, scrolling, and spending the most time on your site.
    • User surveys can provide valuable feedback on user behavior and preferences. By asking users about their experiences and preferences, you can gain insights into how they interact with your product.
    • A/B testing allows you to test different variations of your product to see which one performs better. By measuring user engagement and behavior, you can determine which variation is more effective at achieving your goals.

By using data-driven insights, you can stay ahead of the competition and deliver products that meet and exceed your users’ expectations.


One of the most critical decisions you’ll make in product development is building your tech team. You need a team with the skills and experience to build and scale your product to success. It’s crucial to hire people who understand your product and can work together to deliver high-quality results.

A skilled tech team is the biggest value for the product startup at the beginning. It’s important to invest in their training and development to ensure they have the skills and knowledge to help your startup succeed. We believe in building a team that is passionate about the product and dedicated to delivering the best possible results.

By hiring a skilled tech team, you can avoid many of the pitfalls that startups often face. Experienced developers can help you build a scalable architecture, implement best practices, and integrate the latest technologies. With their help, you can ensure that your product is built to withstand the demands of your users and the market.

You have few options when it comes to building your tech team. You can hire an in-house team or outsource your product development to a software development company. Both options have their pros and cons, and the decision ultimately depends on your specific needs and goals.

At the beginning stages of your startup, outsourcing your product development to a software development company may be a better option.

    1. This allows you to access a team of experienced developers without the expense and time required to build an in-house team from scratch.
    2. With an outsourced team, you can also benefit from their expertise in building scalable products and implementing best practices.
    3. Outsourcing your product development also provides more flexibility and scalability. As your startup grows, you can scale up or down your development resources as needed.
    4. Additionally, outsourcing frees up your time and resources to focus on other areas of your startup, such as marketing and business development.

However, as your startup grows and your product becomes more complex, you may want to consider building an in-house team. This can provide better control over the development process and allow for more direct communication and collaboration. Some software development companies offer their help in building the in-house team of developers on the latest stages of product development. So this could be a great added value in the cooperation.

Ultimately, the decision between in-house or outsourcing depends on your specific needs and goals.


Planning a scalable product from a tech perspective is crucial for the success of any startup. By following the steps outlined in this blog post, you can build a product your customers will love.

Remember, building a successful startup takes time, effort, and a willingness to adapt and iterate. By implementing these best practices and continually evaluating and improving your product, you can set your startup on a path towards success.