Maximizing Hotel Revenue: The Essential Balance Between OTAs and Direct Bookings

Categories
Blog, Hotels

Introduction In the competitive hospitality industry, understanding the dynamics of different booking channels is crucial for maximizing hotel revenue. Online Travel Agencies (OTAs) and direct bookings represent two primary methods through which hotels can attract guests. It’s hard to imagine a travel experience nowadays without OTAs. OTAs totally changed the approach in the industry. Travelers […]

Understanding Hotel Loyalty Programs: A Comprehensive Guide

Categories
Blog, Hotels

Introduction Hotel loyalty programs have become a cornerstone of the hospitality industry, providing benefits to both hotels and their guests. These programs are designed to reward repeat customers, increase customer retention, and encourage more direct bookings. This guide explores the development and implementation of hotel loyalty programs, focusing on the software and technology that support […]