Introduction Notifications play a pivotal role in the functionality of any digital concierge app, which is why they are the most sensitive area of all digital concierge apps; notifications are therefore extremely powerful in that they can be displayed outside of the app experience, often on guests’ lock screens, which provides hotels with direct communication […]
Introduction A hotel guest’s stay should be personalized, convenient, and timely in all respects. Guests should have the ability to receive relevant messaging at the right time, fulfill simple needs without having to contact the hotel front desk, and know that they were heard, but not seen. A significant number of hotel apps either accomplish […]
Introduction A guest experience app for hotels should not begin with a feature wishlist. It should begin with the guest journey. You’d think this is a given. But too many app projects get going on the wrong foot (e.g., “Let’s build a mobile check-in app first and see how it goes”). Instead of specifying how […]
Introduction When selecting a software development company to work with in the hospitality industry, a well-designed case study can confuse potential buyers into believing that the vendor has a fully completed system when they are in fact just starting. A vendor may present you with a visually appealing case study showing a lot of features […]
Introduction A hotel product does not achieve success simply based on trendy frameworks. A hotel product is successful because the technology stack functions with the realities of the hotel business: fragmented integrations, mobile-intensive guest journeys, operational staff needs, multi-property complexity, and the continued expectation that the technology is just going to work. When evaluating a […]
Introduction The reason why a software project fails in Hospitality is typically not due to a lack of understanding from the developers’ perspective – it’s because the delivery model does not align with how Hotels operate. Unlike the way most software companies function, Hotels are 24/7 operations that are reliant on many different teams working […]
Introduction While developing a hospitality software company using RFPs may seem easy in theory, in practice, many hotels find themselves looking at catchy sales presentations and trying to determine whether they actually deliver. For example, if a vendor claims to provide “easy integration,” “high uptime,” or “support for multiple properties,” those statements are all good […]
Introduction The foundation for creating an amazing experience for guests is trust. Guests may not inquire about the way the business has set up their system of access control, what kind of process is set in place for encrypting their cardholder data and what process was used to record the vendor reviews to ensure they […]
Introduction A hospitality software development company must never commence with screens, features, or sprint estimates alone! In hotel projects, the real work happens before the initial screen, feature, and estimate of sprints; the real work includes understanding the operation of the property, who has ownership of the decisions that will be made, what the guest […]
Introduction Many factors influence a hospitality technology decision, but few people think of their hospitality technology decisions as just “software” decisions. Your hospital technology decision will ultimately impact the way guests experience your hotel (guest experience), the way your hotel is managed (operation), how much data goes into how guests experience your hotel (data), and […]
Introduction A hospitality app isn’t just a ‘mobile project.’ The world of hospitality is full of messy realities – such as an influx of late guests, key/lock failures and dead Wi-Fi zones during guest check-in, staff shift changes before guests arrive, running multiple properties, different PMS configurations, or the way integrations are implemented, just to […]
Introduction Many hotel mobile application development initiatives fail to make their presence known; this is not due to the quality of the application, but rather results from the fact that most hoteliers view guest app adoption as a marketing responsibility or something that will be dealt with once the app has been rolled out. In […]