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Why Your Business Should Act Now In October 2025, OpenAI launched Apps in ChatGPT and the Apps SDK, so companies can bring their own tools and services directly into the ChatGPT interface. Users will be able to discover your app through natural conversation and use it without leaving the chat. For business, digital products and […]
Why cross-browser compatibility still matters in 2025 Even in a world where Chrome is the market leader by a long shot, browser diversity is far from dead. Users will use web applications in Safari, Firefox, Edge, and even on legacy versions of Internet Explorer. Yes, really-especially in large corporate environments. Each browser shows code differently […]
Why Push Notifications Matter Push notifications are short, timely messages sent directly to a user’s device—even when they’re not actively using your app. Used properly, they can: • Increase user engagement by bringing people back into your app. • Drive specific behaviors like completing a booking or checking out a cart. • Improve retention by […]
Why Mobile App Analytics Matter Imagine launching a custom mobile app without ever knowing how it’s being used. That’s like flying blind. Mobile analytics solves that problem by answering critical questions: • Who are your users? • Where do they spend their time within the app? • Where do they drop off? • What features […]
Why Payment Gateway Integration Matters A payment gateway bridges your mobile app and the financial institutions that are going to process payments. Without it, users can’t complete transactions, which means you can’t generate revenue. But it’s more than just technical plumbing: the quality of your payment integration directly impacts: • Conversion rates: A slow or […]
Why Your E-Commerce Business Should Act Now In September 2025, OpenAI introduced Instant Checkout within ChatGPT, allowing users to purchase items directly during conversations – no redirection, no external checkout pages. t its core is the open-source Agentic Commerce Protocol (ACP), co-developed with Stripe, which powers secure, seamless transactions between users, AI agents, and merchants. […]
We are thrilled to announce that Appricotsoft has been recognized as one of the Top 10 Web Development Companies in Poland by GoodFirms. This recognition is not just a milestone – it’s a reflection of the hard work, creativity, and relentless pursuit of excellence that our team puts into every line of code and every […]
Why Post-Launch Maintenance Matters Even the most polished launch cannot guarantee lasting success if the app is neglected afterward. Mobile applications live in a dynamic environment shaped by: User expectations – People expect seamless experiences and regular improvements. Technology updates – Operating systems, devices, and frameworks evolve constantly. Security risks – New threats emerge that […]
Why the Right Tech Stack Matters A technology stack isn’t just a technical decision – it affects your entire business: • Development speed and cost: Some stacks allow for faster MVP development, while others offer more flexibility for complex features. • Performance and scalability: If your app is expected to grow quickly, you’ll need technologies […]
Why Usability Testing Matters A web application that’s technically perfect can still fail if users don’t understand how to use it. Usability testing helps you: • Discover confusing or frustrating experiences before launch. • Get honest feedback from people who aren’t on your product team. • Prioritize design and feature changes based on real-world usage. […]
Why Scaling Matters Scaling a software product means building infrastructure and systems that can handle growth without compromising performance, security, or user experience. It’s about turning a promising idea into a sustainable digital business. If you continue to operate like a startup when you’re already serving hundreds or thousands of users, you’ll hit limits quickly […]
Why User-Friendly Design Matters Your app has just seconds to make a good impression. If it’s confusing, slow, or awkward to use, users will leave – and likely won’t come back. Great design leads to: • Faster task completion • Lower learning curve • Fewer support requests • Higher engagement and retention • Better reviews […]