Introduction A hospitality app isn’t just a ‘mobile project.’ The world of hospitality is full of messy realities – such as an influx of late guests, key/lock failures and dead Wi-Fi zones during guest check-in, staff shift changes before guests arrive, running multiple properties, different PMS configurations, or the way integrations are implemented, just to […]
Introduction Many hotel mobile application development initiatives fail to make their presence known; this is not due to the quality of the application, but rather results from the fact that most hoteliers view guest app adoption as a marketing responsibility or something that will be dealt with once the app has been rolled out. In […]
Introduction When an app is working properly, it can feel like magic. Smooth check-in. Your digital key opens the door. Room service arrives quickly. You never contact the front desk. The reality is that the better the experience you provide to a guest, the more trust you’ve built up. Hotel apps touch personal data (PII), […]
Introduction A hotel visitor does not care whether your program passed every automated test. What they actually care about is whether it functions properly when checking in at 1 AM over unreliable wi-fi. That’s why creating a hotel app does not end with the development process; the success of the app depends upon its quality […]
Introduction One of the first questions we typically hear from hotels looking for a hotel app is “How much will it cost?” or “How long will it take?” Unfortunately, there are a lot of variables that affect both of those numbers, and therefore an exact answer cannot be provided until the hotel works through all […]
Introduction When it comes to developing hotel apps, success is not only determined by what features are included, but also by the creation of scalable, adaptive, and dependable software. Each hotel property will have different usage and traffic volumes over the years from guests, and adding mobile capabilities will require a solid foundation in both […]
The Importance of UX for Hospitality Applications Hotel guests are usually exhausted after travelling, and are likely unfamiliar with their environment when they download a hospitality application (aka hotel app). When guests are checking in to the hotel after a long flight or requesting an extra set of towels from the room, they require a […]
Introduction These days, hotel guests are looking for much more than just somewhere to stay. They expect seamless digital interactions throughout their time with the hotel, from booking to check out. So if you are developing a mobile app for your hotel, you need to get the core features right from the beginning, though not […]
Introduction For those in the hospitality sector, delivering an excellent guest experience is critical. The ease of a guest’s journey, from making a reservation, to checking out, is likely to influence whether they will return to your hotel for a future stay. Many hotels are turning to custom mobile applications as a way to build […]
Introduction As the threshold travel’s culture, businesses expand and employees often travel on business trips to other cities and branches, hotels are welcoming a more diverse mix of guests than ever before. Whether they’re coming from across the border or halfway around the world, international guests bring one critical expectation with them: communication in their […]
Introduction Marketing and revenue growth are at the heart of any successful hospitality business — but in a digital-first world, traditional marketing tactics are no longer enough. Hotels face the growing challenge of competing with online travel agencies (OTAs), which dominate search visibility but take a significant cut of each booking. To reclaim control and […]
Introduction In the modern hotel industry, data is more than just numbers – it’s a treasure of information that can help you run your hotel run smoothly and your guests happy. With the rise of digital hotel apps, hotels now have access to a treasure trove of data about guest behavior, preferences and operational performance. […]