Introduction Marketing and revenue growth are at the heart of any successful hospitality business — but in a digital-first world, traditional marketing tactics are no longer enough. Hotels face the growing challenge of competing with online travel agencies (OTAs), which dominate search visibility but take a significant cut of each booking. To reclaim control and […]
Introduction In the modern hotel industry, data is more than just numbers – it’s a treasure of information that can help you run your hotel run smoothly and your guests happy. With the rise of digital hotel apps, hotels now have access to a treasure trove of data about guest behavior, preferences and operational performance. […]
Introduction The hospitality industry is undergoing a digital revolution, and IoT (Internet of Things) is at the forefront of transforming guest experiences. As guests become more tech-savvy, they expect hotels to offer the same level of control and convenience they enjoy in their everyday lives. Smart room controls, powered by IoT integration in hotel apps, […]
Introduction Building guest loyalty is the cornerstone of long-term success in the hospitality industry. In a competitive market where travelers have a variety of accommodation choices, fostering loyalty through meaningful rewards and seamless loyalty programs is more important than ever. Integrated app features for loyalty programs and rewards offer hotels a powerful tool for increasing […]