Why Beta Testing Matters Even the best software development teams can’t anticipate everything. Beta testing reveals what analytics and automated testing won’t: • App crashes on older devices • Confusing navigation flows • Features users simply don’t understand • Edge-case scenarios that break the experience At Appricotsoft, we create software we can be proud of, […]
Why Your Business Should Act Now In October 2025, OpenAI launched Apps in ChatGPT and the Apps SDK, so companies can bring their own tools and services directly into the ChatGPT interface. Users will be able to discover your app through natural conversation and use it without leaving the chat. For business, digital products and […]
Why cross-browser compatibility still matters in 2025 Even in a world where Chrome is the market leader by a long shot, browser diversity is far from dead. Users will use web applications in Safari, Firefox, Edge, and even on legacy versions of Internet Explorer. Yes, really-especially in large corporate environments. Each browser shows code differently […]
Why Push Notifications Matter Push notifications are short, timely messages sent directly to a user’s device—even when they’re not actively using your app. Used properly, they can: • Increase user engagement by bringing people back into your app. • Drive specific behaviors like completing a booking or checking out a cart. • Improve retention by […]
Why Mobile App Analytics Matter Imagine launching a custom mobile app without ever knowing how it’s being used. That’s like flying blind. Mobile analytics solves that problem by answering critical questions: • Who are your users? • Where do they spend their time within the app? • Where do they drop off? • What features […]