Why Your Business Should Act Now
In October 2025, OpenAI launched Apps in ChatGPT and the Apps SDK, so companies can bring their own tools and services directly into the ChatGPT interface. Users will be able to discover your app through natural conversation and use it without leaving the chat.
For business, digital products and online services, this is a new and simple way to stay close to customers. They can ask questions, see offers and do basic actions like book a service or check their data right in the chat. As a web, mobile and AI development partner, Appricotsoft is uniquely positioned to help connect your product with Apps in ChatGPT, handle all the technical integration, and make sure the app is simple to use and supports your main business goals.
What Are Apps in ChatGPT & Apps SDK
Apps in ChatGPT are small tools that live inside the chat. Users can open them by saying the app name or they’ll see them suggested as they talk with ChatGPT. Instead of sending them to your site, the app lets them do simple tasks right there in the conversation.
With an app in ChatGPT, people can for example:
- Check data from their account
- Get a plan, offer or list of options
- Trigger actions such as sign-up, booking or a simple order
The Apps SDK is a collection of tools for developers to build these apps. It informs ChatGPT what your app can do and how it should talk to your systems.
The Apps SDK allows connect ChatGPT to your APIs and databases, define what the app can show and what actions it can take, control how the app reacts to user questions in a clear, safe way
Why Your Business Should Care About ChatGPT Apps
ChatGPT apps are not “just another integration.”
They bring your product into the place where users already spend time, just inside ChatGPT.
Here is why this matters for product and SaaS companies:
- You meet users where they are
People already use ChatGPT for research, to plan and make decisions.
Your app can appear right inside that conversation, rather than being hidden behind a link. - You turn questions into action
Instead of sending users to your website, hoping they convert, they can: sign up, configure a product, book a service, check their data without leaving ChatGPT. - You get better discovery
It means that ChatGPT can recommend your app when users discuss some issue which your product solves. This will be organic and contextual in nature. - You re-use one interface across platforms
Your ChatGPT app works in web, desktop and mobile ChatGPT clients. You do not need to build separate frontends for every device. - You prepare for new revenue options
OpenAI plans money-earning features for applications, as well as features for immediate checkout through chats. By developing an app now, you will be prepared once these options roll out to more regions and use cases.
You save time on custom AI interfaces
It is expensive to create your own chat UI, safety system, and AI stack. With Apps in ChatGPT, you use OpenAI’s interface and focus on your core value.
Real-World Examples of ChatGPT Apps in Action
t is not just hypothetical; the applications of ChatGPT are currently changing how big brands communicate with their customers. Examples of how some well-known companies have actually integrated their services include:
Travel & Booking
Among the first partners to launch with ChatGPT Apps were Expedia and Booking.com. These integrations let users plan trips completely in ChatGPT:
- Travelers describe their travel dates, destination, and preferences in plain words.
- ChatGPT searches live flight and hotel data from Expedia or Booking.com instantly.
- Users see real-time pricing, imagery, and availability right in chat.
- The app presents multiple options with filtering options all before users leave the conversation.
Example interaction: “Help me find a hotel in Barcelona for next week, budget around €100 per night” – ChatGPT surfaces Booking.com and shows available hotels, including ratings and photos, right in chat.
Food & Grocery Delivery
DoorDash, Uber Eats, and Instacart are changing how customers discover and order food and groceries:
- Users request ideas regarding food or groceries within ChatGPT.
- The app displays restaurant menus or grocery items available in real-time.
- Customers can actually build a cart and check out within the conversation.
- ChatGPT identifies delivery addresses and suggests the most suitable ones.
Real-world use case: Instead of opening the DoorDash app separately, through ChatGPT, a user can ask: “I’m hungry and want dinner delivered in 30 minutes” – and immediately see nearby restaurants, menus, and estimated delivery times.
Creative & Design Tools
Canva and Figma bring design capabilities directly into ChatGPT:
- Users start with an outline or idea in the conversation.
- They ask Canva to transform it into a slide deck, poster, or social media graphic
- Chat designs pop up directly in the chat for live editing and customization.
- Users can iterate on designs with natural language commands.
Spotify provides music discovery and playlist creation:
- Ask Spotify to create a playlist that suits a particular mood, event, or activity
- The application creates personalized playlists, depending on how ChatGPT interprets the request.
- Listen to previews and refine without leaving the chat
Learning & Education
Coursera brings structured learning into ChatGPT conversations:
- Student inquiries: learning new skills
- ChatGPT can suggest courses on Coursera that are related to the topic.
- Users access course videos and lessons directly in the chat
- Curiosity leads to course enrollment in one smooth step.
Users can ask questions like, “How do I learn data analytics?”, and right within ChatGPT appear suggested Coursera courses, learning paths, and an option to enroll.
Lifestyle & Services
Target, OpenTable, AllTrails, and Peloton are also launching apps to help with:
- Finding and booking restaurant reservations with OpenTable
- Hiking trails on AllTrails
- Buying products at Target
- Access to fitness classes using Peloton
All without leaving the ChatGPT interface.
Challenges (and How We Solve Them)
- Limited availability of apps and changing rules Apps in ChatGPT are still new and not yet available in all regions. Rules and options may change over time.
Our approach: We start with markets where apps already work, keep the setup flexible and watch OpenAI updates so we can adjust your app when needed.
- Data security and privacy: Your application should only use the amount of data it actually needs and explain that in simple terms. It also needs to follow the rules and your internal policies.
Our approach: We implement a secure data system, connect through secure APIs and help you prepare short, clear privacy statements that match your compliance needs.
- Integration and ongoing care: A chatGPT app is only useful if it works well with your product, payment or other systems. Without support, it can break or become outdated as things change.
Our approach: We integrate the app with your existing systems, add basic monitoring and error handling, and offer ongoing support so that your ChatGPT app stays stable, useful and up to date.
Why Appricotsoft is Your Best Choice for Integration with Apps in ChatGPT
- Full-stack expertise in web and mobile: We are a proven web application development company and mobile app development agency, delivering both front-end and back-end features.
- Experience with scalable product development: We’ve built solutions that scale from startups to enterprise-level systems.
- Deep integration experience: We know payment flows, inventory systems, logistics, APIs, and middleware.
- Agile, reliable outsourcing company model: You get a dedicated software development team that becomes an extension of your in-house resources.
- Strong focus on custom, client-centric solutions: Rather than rigid templates, we craft tailored architecture to your business needs.
Trusted by polish software companies and EU clients: We bridge local compliance, multilingual needs, and global platforms.
How We Build Your ChatGPT App
1. Consultation & Business Discovery (1–2 Days)
We begin by understanding your business model, sales channels, and customer journey.
You’ll get:
- A short discovery call to define your goals (higher conversion, better self-service support, new leads, etc.)
- Simple explanation of how a ChatGPT app can fit into your existing product or service
- A quick feasibility overview and time-to-market estimate.
Outcome: a clear view of whether a ChatGPT app makes sense for you and what it could do.
2. Integration Strategy & Offer Preparation (Up to 1 Week)
Once we identify fit, our experts prepare a tailored integration plan that focuses on results and not on complexity.
We define:
- The primary use case (for example: onboarding assistant, booking helper, analytics companion)
- Outline key flows and screens inside ChatGPT
- Determine how the app will connect to the backend and sign-in system
- A simple cost breakdown with no hidden fees
Outcome: a business proposal ready for your approval, with your objectives in mind.
3. Implementation and Testing (3–6 Weeks)
Our team does all of the work – from setup to launch. You don’t have to hire developers or pause your business. We work quietly in the background while your business keep working
During this stage:
- We connect your APIs and data sources
- implement the conversation logic and UI elements
- test the full flow inside ChatGPT
- Prepare a step-by-step guide for your team
Outcome: a working ChatGPT app that is ready for real users.
4. Growth, Insights & Optimization (Ongoing)
After launch, we do not disappear.
We help you:
- track usage and key actions
- monitor performance and conversion rate growth
- add new features when there is clear demand
Outcome: an app that improves step by step and brings growing business value.
5. Long-Term Partnership
We see your ChatGPT app as part of your long-term product strategy.
Our role is to:
- keep it in sync with your main product
- adapt it to changes in the OpenAI platform
- look for new AI opportunities that fit your roadmap
You’ll always have a dedicated partner who speaks the language of both business and technology.
Why You Should Act Now
Apps in ChatGPT are not “coming soon” – they are here now.
Companies that start early are going to define rules on how people will find and use products in ChatGPT.
If you wait, your competitors can already be in front of users, testing ideas and improving, while you’re still deciding what to do.
🚀Don’t wait to Enhance Your Business with the ChatGPT App
The first companies that build apps for ChatGPT are the ones users will see and remember. This is your chance to join them: be easy to find, easy to use, and one step ahead of the competition.
Book a consultation with Appricotsoft right now and we will help you bring your product into ChatGPT and turn simple chats into real results for your business.