{"id":32330,"date":"2026-04-24T11:14:09","date_gmt":"2026-04-24T11:14:09","guid":{"rendered":"https:\/\/appricotsoft.com\/?p=32330"},"modified":"2026-06-22T13:58:17","modified_gmt":"2026-06-22T13:58:17","slug":"guest-experience-app-for-hotels-notifications-that-help-guests","status":"publish","type":"post","link":"https:\/\/appricotsoft.com\/pl\/blog\/guest-experience-app-for-hotels-notifications-that-help-guests\/","title":{"rendered":"Aplikacja Guest Experience dla hoteli: powiadomienia, kt\u00f3re pomagaj\u0105 go\u015bciom"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32330\" class=\"elementor elementor-32330\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12084bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12084bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca0480\" data-id=\"9ca0480\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86ac87f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86ac87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7e3b1 elementor-widget elementor-widget-heading\" data-id=\"ad7e3b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wst\u0119p<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f829e27 elementor-widget elementor-widget-text-editor\" data-id=\"f829e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Powiadomienia odgrywaj\u0105 kluczow\u0105 rol\u0119 w funkcjonowaniu ka\u017cdej aplikacji cyfrowego concierge, dlatego te\u017c stanowi\u0105 najbardziej wra\u017cliwy obszar spo\u015br\u00f3d wszystkich aplikacji tego typu. Powiadomienia s\u0105 zatem niezwykle wa\u017cne, poniewa\u017c mog\u0105 by\u0107 wy\u015bwietlane poza aplikacj\u0105, cz\u0119sto na ekranach blokady go\u015bci, co umo\u017cliwia hotelom bezpo\u015bredni\u0105 komunikacj\u0119, ale wi\u0105\u017ce si\u0119 r\u00f3wnie\u017c ze znacznym obci\u0105\u017ceniem odpowiedzialno\u015bci\u0105.<\/p><p>Go\u015bcie nie chc\u0105, aby ich aplikacja hotelowa by\u0142a traktowana jak kana\u0142 spamu; oczekuj\u0105 powiadomie\u0144, kt\u00f3re s\u0105 przydatne, aktualne i uprzejme. To klucz do opracowania solidnej strategii powiadomie\u0144.<\/p><p><strong>Dobrze opracowana strategia powiadomie\u0144 dla aplikacji do zarz\u0105dzania do\u015bwiadczeniami go\u015bci w hotelach powinna odpowiada\u0107 na pi\u0119\u0107 kluczowych pyta\u0144:<\/strong><\/p><ul><li><em>W kt\u00f3rym momencie to powiadomienie jest wspierane przez go\u015bcia?<\/em><\/li><li><em>Czy powiadomienie ma charakter operacyjny, informacyjny czy promocyjny?<\/em><\/li><li><em>Kt\u00f3ry system wygenerowa\u0142 powiadomienie (np. PMS, system rezerwacji, system sprz\u0105tania, POS, dostawca p\u0142atno\u015bci itp.)?<\/em><\/li><li><em>Gdzie trafia go\u015b\u0107 po klikni\u0119ciu powiadomienia?<\/em><\/li><li><em>W jaki spos\u00f3b mierzymy skuteczno\u015b\u0107 tego powiadomienia w zakresie wsparcia go\u015bcia?<\/em><\/li><\/ul><p>Techniczna strona strategii powiadamiania obejmuje wykorzystanie narz\u0119dzi takich jak: <strong><a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\/\">Wiadomo\u015bci w chmurze Firebase<\/a><\/strong>, do zarz\u0105dzania wieloplatformowym dostarczaniem powiadomie\u0144. Wed\u0142ug Firebase, FCM to wieloplatformowe rozwi\u0105zanie do przesy\u0142ania wiadomo\u015bci, kt\u00f3re umo\u017cliwia wysy\u0142anie zar\u00f3wno powiadomie\u0144, jak i wiadomo\u015bci z danymi. Adresowane do urz\u0105dzenia lub grupy urz\u0105dze\u0144. Obs\u0142uguje obs\u0142ug\u0119 wiadomo\u015bci po stronie klienta.<\/p><p>Dobrym pomys\u0142em by\u0142oby r\u00f3wnie\u017c dokonanie przez zespo\u0142y techniczne przegl\u0105du <strong><a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/notifications\">Wytyczne Apple dotycz\u0105ce powiadomie\u0144<\/a><\/strong>, kt\u00f3re zach\u0119caj\u0105 do opracowywania przydatnych powiadomie\u0144, kt\u00f3re pomagaj\u0105 u\u017cytkownikom podejmowa\u0107 dzia\u0142ania niezb\u0119dne do wykonania typowych czynno\u015bci, bez konieczno\u015bci niepotrzebnego otwierania aplikacji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682e1ab elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"682e1ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2180a elementor-widget elementor-widget-heading\" data-id=\"2b2180a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dlaczego korzystanie z powiadomie\u0144 jest wa\u017cne w aplikacjach hotelowych<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d92a6 elementor-widget elementor-widget-text-editor\" data-id=\"57d92a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Posiadanie aplikacji do obs\u0142ugi go\u015bci w hotelu nie ogranicza si\u0119 jedynie do cyfrowego zameldowania, zamawiania obs\u0142ugi pokoju czy posiadania atrakcyjnego interfejsu mobilnego. Czasami najwi\u0119ksz\u0105 warto\u015bci\u0105 aplikacji do obs\u0142ugi go\u015bci jest w rzeczywisto\u015bci co\u015b najmniejszego: powiadomienie na czas informuj\u0105ce go\u015bcia o tym, co ma zrobi\u0107 dalej.<\/p><p>Dobre powiadomienie w aplikacji hotelowej mo\u017ce odpowiedzie\u0107 na pytanie go\u015bcia, zanim ten skontaktuje si\u0119 z recepcj\u0105. Na przyk\u0142ad, powiadomi\u0107 go\u015bcia, \u017ce jego pok\u00f3j jest gotowy, wskaza\u0107 mu drog\u0119 do w\u0142a\u015bciwego wej\u015bcia, potwierdzi\u0107, \u017ce otrzyma dodatkowe r\u0119czniki, a nawet przypomnie\u0107 o godzinach ciszy nocnej, nie powoduj\u0105c \u017cadnych problem\u00f3w.<\/p><p>Z drugiej strony, przyk\u0142ad b\u0142\u0119dnego powiadomienia powoduje przerwanie (np. ponowne wys\u0142anie tych samych informacji). B\u0142\u0119dne powiadomienia s\u0105 zazwyczaj wysy\u0142ane w nieodpowiednim czasie (oferty w nieodpowiednim momencie).<\/p><p>Aby za\u0142o\u017cyciele hoteli, operatorzy i kadra zarz\u0105dzaj\u0105ca mogli inwestowa\u0107 w rozw\u00f3j aplikacji hotelowych, strategia powiadomie\u0144 powinna by\u0107 traktowana jako decyzja produktowa, a nie jako co\u015b, co nale\u017cy rozwa\u017cy\u0107 po fakcie, w ramach dzia\u0142a\u0144 marketingowych. Powiadomienia znajduj\u0105 si\u0119 na styku do\u015bwiadcze\u0144 go\u015bci, operacyjnego przep\u0142ywu pracy, personalizacji i budowania zaufania.<\/p><p>W Appricotsoft zale\u017cy nam na tym, aby nasze oprogramowanie mia\u0142o praktyczne i u\u017cyteczne zastosowanie i z dum\u0105 prezentowa\u0142o si\u0119 za ka\u017cdym razem, gdy wprowadzamy aktualizacje. W bran\u017cy hotelarskiej nie projektujemy powiadomie\u0144, aby by\u0142y wysy\u0142ane tylko dlatego, \u017ce technologia nam na to pozwala \u2013 projektujemy powiadomienia, aby zmniejszy\u0107 zamieszanie, zwi\u0119kszy\u0107 wska\u017anik realizacji us\u0142ug i zapewni\u0107 go\u015bciom p\u0142ynniejsz\u0105 podr\u00f3\u017c.<\/p><p>Je\u015bli nadal zastanawiasz si\u0119, gdzie Twoja aplikacja hotelowa powinna doda\u0107 warto\u015bci, zapoznaj si\u0119 z naszym artyku\u0142em na temat <strong><a class=\"decorated-link\" href=\"https:\/\/appricotsoft.com\/pl\/blog\/guest-experience-app-for-hotels-how-to-map-the-guest-journey-and-find-real-value\/\" target=\"_new\" rel=\"noopener\" data-start=\"2232\" data-end=\"2406\">mapowanie podr\u00f3\u017cy go\u015bci dla aplikacji do zarz\u0105dzania do\u015bwiadczeniami go\u015bci w hotelach<\/a><\/strong> to przydatny punkt wyj\u015bcia. W tym artykule wyja\u015bniono, dlaczego funkcje aplikacji powinny by\u0107 powi\u0105zane z rzeczywistymi momentami podr\u00f3\u017cy, a nie tworzone na podstawie og\u00f3lnej listy \u017cycze\u0144. Artyku\u0142 Appricotsoft podkre\u015bla r\u00f3wnie\u017c wag\u0119 pomiaru warto\u015bci aplikacji poprzez takie wska\u017aniki, jak skr\u00f3cenie op\u00f3\u017anie\u0144 w zameldowaniu, realizacja zam\u00f3wie\u0144 i zadowolenie go\u015bci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c87d5 elementor-widget elementor-widget-image\" data-id=\"43c87d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/female-sitting-outdoor-cafe-using-cellphone-1.webp\" class=\"attachment-full size-full wp-image-32586\" alt=\"Helpful Hotel Notifications\" srcset=\"https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/female-sitting-outdoor-cafe-using-cellphone-1.webp 1920w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/female-sitting-outdoor-cafe-using-cellphone-1-300x200.webp 300w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/female-sitting-outdoor-cafe-using-cellphone-1-1024x683.webp 1024w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/female-sitting-outdoor-cafe-using-cellphone-1-768x512.webp 768w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/female-sitting-outdoor-cafe-using-cellphone-1-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0cd570 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e0cd570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672b503 elementor-widget elementor-widget-heading\" data-id=\"672b503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Budowanie strategii powiadomie\u0144 dla aplikacji hotelowych\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ed67c elementor-widget elementor-widget-text-editor\" data-id=\"e1ed67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Skup si\u0119 na podr\u00f3\u017cy go\u015bcia, a nie tylko na wiadomo\u015bci<\/strong><\/p><p>Zanim zaczniesz pisa\u0107 tekst powiadomienia, zastan\u00f3w si\u0119 nad map\u0105 \u015bcie\u017cki go\u015bcia. <strong>Powiadomienia powinny by\u0107 zaprojektowane tak, aby wspiera\u0107 konkretne momenty w podr\u00f3\u017cy go\u015bcia, w tym:<\/strong><\/p><ul><li><em><strong>Przed przyjazdem<\/strong>: \u201cTwoje dane dotycz\u0105ce odprawy s\u0105 gotowe\u201d.\u201d<\/em><\/li><li><em><strong>Podczas przyjazdu:<\/strong> \u201cTw\u00f3j pok\u00f3j jest gotowy. Kliknij tutaj, aby uzyska\u0107 wskaz\u00f3wki.\u201d<\/em><\/li><li><em><strong>Podczas pobytu:<\/strong> \u201cTwoje zam\u00f3wienie na obs\u0142ug\u0119 pokoju jest obecnie przygotowywane.\u201d<\/em><\/li><li><em><strong>Wiecz\u00f3r:<\/strong> \u201cCisza rozpocznie si\u0119 o 22:00.\u201d<\/em><\/li><li><em><strong>Po pobycie:<\/strong> \u201cTwoja faktura jest dost\u0119pna\u201d.\u201d<\/em><\/li><\/ul><p>Ka\u017cda wiadomo\u015b\u0107 powinna minimalizowa\u0107 wysi\u0142ek, wi\u0119c je\u015bli powiadomienie nie pomaga go\u015bciowi w wykonaniu zadania, unikni\u0119ciu problemu lub zrozumieniu, co wydarzy si\u0119 dalej, nie wysy\u0142aj go.<\/p><p>Dotyczy to szczeg\u00f3lnie firm tworz\u0105cych oprogramowanie dla bran\u017cy hotelarskiej, poniewa\u017c aplikacje hotelowe komunikuj\u0105 si\u0119 z rzeczywistym funkcjonowaniem hotelu. Je\u015bli w aplikacji pojawia si\u0119 komunikat \u201cTwoje zg\u0142oszenie jest w drodze\u201d, oznacza to, \u017ce pracownicy obs\u0142ugi klienta lub sprz\u0105tania musz\u0105 zna\u0107 zg\u0142oszenie, by\u0107 jego w\u0142a\u015bcicielami i je zrealizowa\u0107.<\/p><p>Powiadomienie skierowane do go\u015bcia bez odpowiedniego procesu obs\u0142ugi b\u0119dzie frustruj\u0105ce. Go\u015bcie zak\u0142adaj\u0105, \u017ce hotel rozumie, \u017ce maj\u0105 otrzyma\u0107 us\u0142ug\u0119, ale pracownik hotelu nie otrzymuje \u017cadnej informacji, \u017ce us\u0142uga zosta\u0142a obiecana go\u015bciowi.<\/p><p><strong>2. Powiadomienia grupowe oparte na celu<\/strong><\/p><p>Nie wszystkie powiadomienia maj\u0105 tak\u0105 sam\u0105 wag\u0119. Aby skutecznie zarz\u0105dza\u0107 preferencjami go\u015bci i zapobiega\u0107 bombardowaniu ich zbyt wieloma wiadomo\u015bciami naraz przez personel hotelu, aplikacja hotelowa powinna kategoryzowa\u0107 powiadomienia.<\/p><p><strong>Podstawowy spos\u00f3b organizacji powiadomie\u0144 wygl\u0105da nast\u0119puj\u0105co:<\/strong><\/p><p><strong>Powiadomienia transakcyjne<\/strong><\/p><p>Powiadomienia o transakcjach s\u0105 krytyczne i odnosz\u0105 si\u0119 bezpo\u015brednio do rezerwacji go\u015bcia. <strong><em>Oto kilka przyk\u0142ad\u00f3w:<\/em><\/strong>: potwierdzenie rezerwacji, instrukcje i informacje dotycz\u0105ce zameldowania, potwierdzenie p\u0142atno\u015bci, przygotowanie pokoju, przes\u0142anie pr\u00f3\u015bb do personelu i\/lub go\u015bci oraz informacje dotycz\u0105ce wymeldowania.<\/p><p><strong>Aktualizacje us\u0142ug<\/strong><\/p><p>Aktualizacje us\u0142ug dostarczaj\u0105 go\u015bciom informacji o tym, co stanie si\u0119 z wybran\u0105 przez nich us\u0142ug\u0105 lub jaki rodzaj us\u0142ugi b\u0119dzie dost\u0119pny. <strong><em>Przyk\u0142adami aktualizacji us\u0142ug s\u0105:<\/em><\/strong> aktualizacja us\u0142ug sprz\u0105taj\u0105cych, przygotowywanie posi\u0142k\u00f3w do pokoju, planowe utrzymanie porz\u0105dku w pokoju go\u015bcinnym, planowanie wizyt w spa, pomoc z baga\u017cem itp.<\/p><p><strong>Informacje o nieruchomo\u015bci<\/strong><\/p><p>Informacje o obiekcie pozwol\u0105 go\u015bciom pozna\u0107 r\u00f3\u017cne aspekty obiektu, kt\u00f3re wzbogac\u0105 ich pobyt w hotelu. <strong><em>Przyk\u0142ady obejmuj\u0105:<\/em><\/strong> basen jest zamkni\u0119ty, godziny otwarcia basenu, godziny serwowania \u015bniada\u0144, instrukcje dotycz\u0105ce parkowania, konserwacja windy oraz godziny, w kt\u00f3rych w hotelu obowi\u0105zuje cisza.<\/p><p><strong>Zalecenia<\/strong><\/p><p>Rekomendacje to forma pomocy, jak\u0105 hotel mo\u017ce zaoferowa\u0107 go\u015bciom podczas pobytu, oferuj\u0105c spersonalizowane sugestie na podstawie kilku obszar\u00f3w, w tym kontekstu pobytu, preferencji go\u015bci i\/lub czasu.<strong><em>. Przyk\u0142adami rekomendacji mog\u0105 by\u0107:<\/em><\/strong>: p\u00f3\u017aniejsze wymeldowanie, rezerwacja stolika w restauracji, transfer z lotniska, gdzie skorzysta\u0107 z us\u0142ug spa oraz jakie wydarzenia odbywaj\u0105 si\u0119 w okolicy.<\/p><p><strong>Wiadomo\u015bci marketingowe i lojalno\u015bciowe<\/strong><\/p><p>Wiadomo\u015bci marketingowe i lojalno\u015bciowe promuj\u0105 mo\u017cliwo\u015b\u0107 ponownej rezerwacji w hotelu, zmiany standardu pokoju na wy\u017cszy, zdobycia punkt\u00f3w lojalno\u015bciowych i skorzystania z promocji sezonowych. Nale\u017cy zachowa\u0107 szczeg\u00f3ln\u0105 ostro\u017cno\u015b\u0107 podczas korzystania z tych wiadomo\u015bci, a go\u015bcie powinni zawsze mie\u0107 mo\u017cliwo\u015b\u0107 wyra\u017cenia zgody.<\/p><p>R\u00f3\u017cne rodzaje powiadomie\u0144 musz\u0105 by\u0107 rozdzielone dla dobra go\u015bci. Na przyk\u0142ad go\u015bcie mog\u0105 akceptowa\u0107 powiadomienia transakcyjne, ale by\u0107 sfrustrowani lub zniech\u0119ceni komunikatami marketingowymi i promocyjnymi. Dobra aplikacja hotelowa zapewni go\u015bciom mo\u017cliwo\u015b\u0107 kontrolowania liczby powiadomie\u0144 otrzymywanych od hotelu, jednocze\u015bnie zapewniaj\u0105c im dost\u0119p do wa\u017cnych informacji dotycz\u0105cych ich pobytu.<\/p><p><strong>3. U\u017cyj instrukcji przybycia, aby zmniejszy\u0107 stres<\/strong><\/p><p>Przyjazd to jeden z najbardziej emocjonalnych moment\u00f3w pobytu w hotelu. Go\u015bcie mog\u0105 by\u0107 wyczerpani podr\u00f3\u017c\u0105, sp\u00f3\u017anieni, mie\u0107 dzieci, mie\u0107 przy sobie baga\u017c lub znajdowa\u0107 si\u0119 w nieznanym mie\u015bcie. Powiadomienia stanowi\u0105 przydatn\u0105 pomoc w tym emocjonalnym momencie.<\/p><p><strong>Przydatne powiadomienia o przybyciu obejmuj\u0105:<\/strong><\/p><ul><li><em>Przypomnienie o czasie odprawy<\/em><\/li><li><em>Instrukcje dotycz\u0105ce parkowania\/wjazdu<\/em><\/li><li><em>Wymagany dokument\/przypomnienie o p\u0142atno\u015bci<\/em><\/li><li><em>Aktualizacja gotowo\u015bci pomieszcze\u0144<\/em><\/li><li><em>Dost\u0119pno\u015b\u0107 klucza cyfrowego<\/em><\/li><li><em>Wskaz\u00f3wki dojazdu z recepcji do pokoju\/apartamentu<\/em><\/li><li><em>Dane kontaktowe w przypadku p\u00f3\u017anego przybycia<\/em><\/li><\/ul><p>Kluczem do efektywnego korzystania z powiadomie\u0144 jest odpowiedni czas. Je\u015bli instrukcje parkowania zostan\u0105 wys\u0142ane 3 dni przed przyjazdem, b\u0119dzie to dla go\u015bcia za wcze\u015bnie. Je\u015bli zostan\u0105 wys\u0142ane, gdy go\u015b\u0107 stoi przed niew\u0142a\u015bciwym wjazdem, b\u0119dzie za p\u00f3\u017ano.<\/p><p>Po\u0142\u0105czenie informacji o rezerwacji z szacowanym czasem przyjazdu i preferencjami pozwala tworzy\u0107 skuteczniejsze powiadomienia.<strong><em> Na przyk\u0142ad<\/em><\/strong>:\u201cTw\u00f3j pobyt jest dzisiaj; kliknij tutaj, aby uzyska\u0107 instrukcje dotycz\u0105ce parkowania, wej\u015bcia i zameldowania.\u201d<\/p><p>G\u0142\u0119boki link do tego powiadomienia powinien kierowa\u0107 bezpo\u015brednio do ekranu powitalnego, a nie do strony g\u0142\u00f3wnej aplikacji.<\/p><p>Korzystanie z powiadomie\u0144 zmniejsza r\u00f3wnie\u017c liczb\u0119 telefon\u00f3w do recepcji i poprawia wst\u0119pne postrzeganie obiektu, je\u015bli ma on wiele budynk\u00f3w, wiele wej\u015b\u0107, wiele parking\u00f3w lub wiele proces\u00f3w meldunkowych. Pierwsze kilka minut w ka\u017cdym obiekcie hotelarskim pokazuje, jak go\u015b\u0107 b\u0119dzie si\u0119 czu\u0142 przez ca\u0142y pobyt.<\/p><p><strong>4. Zadbaj o funkcjonalno\u015b\u0107 i prostot\u0119 powiadomie\u0144 serwisowych<\/strong><\/p><p>Powiadomienia o us\u0142ugach s\u0105 istotne, gdy hotele dodaj\u0105 do swoich aplikacji funkcje umo\u017cliwiaj\u0105ce go\u015bciom sk\u0142adanie zam\u00f3wie\u0144 na obs\u0142ug\u0119 pokoju, sprz\u0105tanie, konserwacj\u0119 lub us\u0142ugi concierge.<\/p><p><strong>Go\u015bcie oczekuj\u0105 trzech najwa\u017cniejszych informacji:<\/strong><\/p><ul><li><em>\u017be ich wniosek zosta\u0142 pomy\u015blnie z\u0142o\u017cony<\/em><\/li><li><em>Kto b\u0119dzie zarz\u0105dza\u0142 ich pro\u015bb\u0105<\/em><\/li><li><em>Kiedy ich pro\u015bba zostanie spe\u0142niona<\/em><\/li><\/ul><p><strong>Oto mo\u017cliwy schemat przep\u0142ywu pracy dotycz\u0105cy pro\u015bby go\u015bcia z perspektywy aplikacji:<\/strong><\/p><ul><li><em>\u201cTwoja pro\u015bba o r\u0119czniki zosta\u0142a pomy\u015blnie odebrana!\u201d<\/em><\/li><li><em>\u201cZesp\u00f3\u0142 sprz\u0105taj\u0105cy jest w trakcie przygotowywania Pa\u0144stwa pro\u015bby o r\u0119czniki.\u201d<\/em><\/li><li><em>\u201cTwoja pro\u015bba o r\u0119czniki zosta\u0142a zrealizowana!\u201d<\/em><\/li><\/ul><p>Mimo \u017ce taki obieg pracy wydaje si\u0119 prosty, wymaga on po\u015bwi\u0119cenia du\u017cej ilo\u015bci uwagi temu, w jaki spos\u00f3b poszczeg\u00f3lne elementy musz\u0105 si\u0119 ze sob\u0105 \u0142\u0105czy\u0107 w ramach zintegrowanego systemu obejmuj\u0105cego r\u00f3\u017cne systemy hotelowe (tj. panele sterowania pracownik\u00f3w, us\u0142ugi integracji PMS, systemy POS, narz\u0119dzia do zarz\u0105dzania zadaniami i wewn\u0119trzne przep\u0142ywy pracy w hotelu).<\/p><p>Stopie\u0144 integracji wymagany w przypadku ka\u017cdego typu pro\u015bby o obs\u0142ug\u0119 go\u015bcia decyduje o tym, czy hotel b\u0119dzie w stanie zapewni\u0107 go\u015bciom dok\u0142adn\u0105 i terminow\u0105 obs\u0142ug\u0119 za po\u015brednictwem aplikacji. <strong>Przyk\u0142ady obejmuj\u0105:<\/strong><\/p><ul><li><em>W przypadku obs\u0142ugi pokoju aplikacja b\u0119dzie wymaga\u0142a integracji z systemem POS i podania statusu p\u0142atno\u015bci, aby zrealizowa\u0107 zam\u00f3wienie na obs\u0142ug\u0119 pokoju.<\/em><\/li><li><em>W przypadku pr\u00f3\u015bb o us\u0142ugi sprz\u0105tania aplikacja b\u0119dzie wymaga\u0107 informacji o tym, kt\u00f3ry pracownik zosta\u0142 wyznaczony do realizacji pro\u015bby, a tak\u017ce o czasie reakcji na pro\u015bb\u0119 (SLA).<\/em><\/li><li><em>W przypadku transfer\u00f3w lotniskowych aplikacja b\u0119dzie wymaga\u0142a wsp\u00f3\u0142pracy z zewn\u0119trznym dostawc\u0105.<\/em><\/li><li><em>W przypadku pro\u015bby o p\u00f3\u017ane wymeldowanie aplikacja b\u0119dzie bra\u0142a pod uwag\u0119 dost\u0119pno\u015b\u0107 pokoi w systemie PMS i liczb\u0119 dost\u0119pnych pokoi.<\/em><\/li><\/ul><p>Dlatego dedykowana aplikacja mobilna dla hoteli musi zapewnia\u0107 go\u015bciom komfort u\u017cytkowania oraz system obs\u0142ugi, kt\u00f3ry zapewni, \u017ce \u015bwiadczona us\u0142uga spe\u0142ni ich oczekiwania. Dopracowane powiadomienie jest tak samo dobre, jak jego niezawodno\u015b\u0107 w \u015bwiadczeniu us\u0142ug.<\/p><p><strong>5. Szanowanie go\u015bci poprzez zrozumienie ich otoczenia i kontekstu<\/strong><\/p><p>Powiadomienia hotelowe musz\u0105 uwzgl\u0119dnia\u0107 fizyczne miejsce pobytu go\u015bcia. W przeciwie\u0144stwie do aplikacji e-commerce czy aplikacji spo\u0142eczno\u015bciowych, powiadomienia z aplikacji hotelowych s\u0105 wy\u015bwietlane w fizycznej lokalizacji go\u015bcia (snu\/odpoczynku\/pracy\/podr\u00f3\u017cy).<\/p><p>W\u0142\u0105czenie godzin ciszy do strategii powiadamiania hotelu jest niezwykle istotne.<\/p><p><strong>Oto kilka przyk\u0142ad\u00f3w:<\/strong><\/p><ul><li><em>Nie wysy\u0142aj niepilnych powiadomie\u0144 promocyjnych po godzinach pracy.<\/em><\/li><li><em>Wysy\u0142anie powiadomie\u0144 operacyjnych powinno odbywa\u0107 si\u0119 w spos\u00f3b cichy (bezg\u0142o\u015bnie).<\/em><\/li><li><em>Go\u015b\u0107 powinien mie\u0107 mo\u017cliwo\u015b\u0107 wyboru w\u0142asnych preferencji odno\u015bnie sposobu i czasu otrzymywania powiadomie\u0144.<\/em><\/li><li><em>W hotelu nale\u017cy stosowa\u0107 czas lokalny. <\/em><\/li><li><em>Wyj\u0105tkiem powinny by\u0107 jedynie pilne sprawy zwi\u0105zane z bezpiecze\u0144stwem lub wa\u017cne aktualizacje dotycz\u0105ce pobytu.<\/em><\/li><\/ul><p>Definicja ciszy nocnej nie dotyczy tylko ha\u0142asu; to tak\u017ce kwestia szacunku. Na przyk\u0142ad, je\u015bli o 23:30 otrzymam powiadomienie, \u017ce mog\u0119 skorzysta\u0107 z 25% zni\u017cki na zabiegi w spa, mog\u0119 poczu\u0107 si\u0119 pokrzywdzony, nawet gdy mam wy\u0142\u0105czony telefon; jednak je\u015bli o 23:30 otrzymam powiadomienie o pilnym problemie z moim budynkiem, chcia\u0142bym o tym natychmiast wiedzie\u0107.<\/p><p><strong>Powiadomienia powinny odzwierciedla\u0107 r\u00f3\u017cny poziom pilno\u015bci:<\/strong><\/p><ul><li><em><strong>Krytyczny:<\/strong> powiadomienia dotycz\u0105ce bezpiecze\u0144stwa, odmowa dost\u0119pu, problemy dotycz\u0105ce braku p\u0142atno\u015bci za pobyt, pilne zmiany operacyjne.<\/em><\/li><li><em><strong>Wa\u017cny:<\/strong> Zako\u0144czenie procesu meldowania, realizacja pro\u015bby go\u015bcia, sprawdzenie statusu rezerwacji oraz przypomnienia o wymeldowaniu lub wymeldowaniu.<\/em><\/li><li><em><strong>Fakultatywny:<\/strong> Sprzeda\u017c dodatkowa\/promowanie restauracji, wydarzenia lub oferowanie zach\u0119t.<\/em><\/li><\/ul><p>Pomaga to budowa\u0107 zaufanie mi\u0119dzy hotelem a go\u015bciem. Kiedy go\u015bcie widz\u0105, \u017ce hotel komunikuje si\u0119 z nimi odpowiedzialnie, ch\u0119tniej pozostawiaj\u0105 w\u0142\u0105czone powiadomienia.<\/p><p><strong>6. Wymagaj g\u0142\u0119bokich link\u00f3w w ka\u017cdym powiadomieniu:<\/strong><\/p><p>Brak g\u0142\u0119bokiego linku podczas wysy\u0142ania powiadomienia oznacza, \u017ce przegapi\u0142e\u015b okazj\u0119.<\/p><p>Po klikni\u0119ciu przycisku \u201cDane transferu lotniskowego s\u0105 gotowe\u201d go\u015b\u0107 powinien przej\u015b\u0107 bezpo\u015brednio do ekranu transferu lotniskowego. Po klikni\u0119ciu przycisku \u201cFaktura jest dost\u0119pna\u201d powinien przej\u015b\u0107 bezpo\u015brednio do faktury. Po klikni\u0119ciu przycisku \u201c\u015aniadanie rozpoczyna si\u0119 za 30 minut\u201d powinien przej\u015b\u0107 bezpo\u015brednio do szczeg\u00f3\u0142\u00f3w \u015bniadania, a nie tylko do strony g\u0142\u00f3wnej aplikacji.<\/p><p>G\u0142\u0119bokie linki zapewniaj\u0105 go\u015bciom lepsze do\u015bwiadczenia, poniewa\u017c mi\u0119dzy pr\u00f3b\u0105 wykonania jakiej\u015b czynno\u015bci a jej wykonaniem b\u0119dzie mniej klikni\u0119\u0107.<\/p><p>Usprawniaj\u0105 one r\u00f3wnie\u017c pomiary, poniewa\u017c je\u015bli widzisz, \u017ce go\u015b\u0107 klikn\u0105\u0142 powiadomienie i przeszed\u0142 bezpo\u015brednio do odpowiedniego ekranu, mo\u017cesz sprawdzi\u0107, czy wykona\u0142 tak\u017ce kolejny krok.<\/p><p><strong>Przyk\u0142ad:<\/strong><\/p><ul><li><em>Powiadomienie wys\u0142ano.<\/em><\/li><li><em>Powiadomienie zosta\u0142o otwarte.<\/em><\/li><li><em>Go\u015b\u0107 dotar\u0142 do ekranu z pro\u015bb\u0105 o us\u0142ug\u0119.<\/em><\/li><li><em>Go\u015b\u0107 potwierdzi\u0142 pro\u015bb\u0119.<\/em><\/li><li><em> Personel zrealizowa\u0142 pro\u015bb\u0119.<\/em><\/li><li><em>Go\u015bcie ocenili us\u0142ug\u0119.<\/em><\/li><\/ul><p>Dzi\u0119ki temu zyskujesz pe\u0142en obraz \u015bcie\u017cki od wiadomo\u015bci do rezultatu, zamiast ogranicza\u0107 si\u0119 do pomiaru wsp\u00f3\u0142czynnika otwar\u0107.<\/p><p>Firebase udost\u0119pnia dokumentacj\u0119, kt\u00f3ra pokazuje, czym r\u00f3\u017cni\u0105 si\u0119 powiadomienia (kt\u00f3re mo\u017cna automatycznie wy\u015bwietla\u0107) od wiadomo\u015bci z danymi (kt\u00f3re b\u0119d\u0105 obs\u0142ugiwane przez aplikacj\u0119 klienck\u0105 i mog\u0105 mie\u0107 niestandardowe zachowanie). Dokumentacja wskazuje r\u00f3wnie\u017c, \u017ce wiadomo\u015b\u0107 zawieraj\u0105ca zar\u00f3wno powiadomienia, jak i dane, b\u0119dzie zachowywa\u0107 si\u0119 inaczej w zale\u017cno\u015bci od tego, czy aplikacja dzia\u0142a na pierwszym planie, czy w tle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2a0d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e2a0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcde5a8 elementor-widget elementor-widget-heading\" data-id=\"dcde5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wska\u017aniki powiadomie\u0144, kt\u00f3re hotele powinny \u015bledzi\u0107<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151537d elementor-widget elementor-widget-text-editor\" data-id=\"151537d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"12324\" data-end=\"12514\">Strategia powiadomie\u0144 jest przydatna tylko wtedy, gdy mo\u017cna j\u0105 zmierzy\u0107. Dla lider\u00f3w hoteli celem nie jest \u201cwi\u0119cej powiadomie\u0144\u201d. Celem jest lepsza realizacja zam\u00f3wie\u0144, mniej zamieszania i sprawniejsze dzia\u0142anie.<\/p><p data-start=\"12516\" data-end=\"12558\">Oto najprzydatniejsze wska\u017aniki, kt\u00f3re warto \u015bledzi\u0107.<\/p><p data-section-id=\"e2eooo\" data-start=\"12560\" data-end=\"12577\"><strong>Szybko\u015b\u0107 dostawy<\/strong><\/p><p data-start=\"12579\" data-end=\"12754\">Pokazuje, czy powiadomienia docieraj\u0105 do urz\u0105dze\u0144. Niski poziom dostarczalno\u015bci mo\u017ce wskazywa\u0107 na problemy z tokenami, uprawnieniami, ograniczeniami urz\u0105dze\u0144 lub b\u0142\u0119dami implementacji.<\/p><p data-section-id=\"3mgnmt\" data-start=\"12756\" data-end=\"12771\"><strong>Opt-In Rate<\/strong><\/p><p data-start=\"12773\" data-end=\"12920\">This measures how many guests allow notifications. A low opt-in rate may mean the app asks too early, gives no clear value, or has weak onboarding.<\/p><p data-start=\"12922\" data-end=\"12970\"><strong>A better permission prompt explains the benefit:<\/strong><\/p><p data-start=\"12972\" data-end=\"13079\"><em>\u201cEnable notifications to receive room readiness updates, service request status, and arrival instructions.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b5ce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ec4b5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6f451 elementor-widget elementor-widget-heading\" data-id=\"4c6f451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CTR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09686a4 elementor-widget elementor-widget-text-editor\" data-id=\"09686a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"13090\" data-end=\"13311\">CTR, or click-through rate, shows how many guests tap a notification. Define it consistently. Some teams calculate taps divided by delivered notifications. Others calculate taps divided by opened or visible notifications.<\/p><p data-start=\"13313\" data-end=\"13463\">CTR is useful, but it should not be treated as the final success metric. A guest may tap because the message is useful, confusing, urgent, or unclear.<\/p><p data-section-id=\"sh6z32\" data-start=\"13465\" data-end=\"13491\"><strong>Deep-Link Success Rate<\/strong><\/p><p data-start=\"13493\" data-end=\"13701\">This measures whether guests land on the correct screen after tapping. If deep-link success is low, guests may be sent to the wrong place, asked to log in unnecessarily, or blocked by poor app state handling.<\/p><p data-section-id=\"v6u3ip\" data-start=\"13703\" data-end=\"13730\"><strong>Request Completion Rate<\/strong><\/p><p data-start=\"13732\" data-end=\"13870\">This is one of the most important hospitality metrics. It measures whether the notification helped the guest complete the intended action.<\/p><p data-start=\"13872\" data-end=\"13881\"><strong>Przyk\u0142ady:<\/strong><\/p><ul><li data-start=\"13872\" data-end=\"13881\"><em>Arrival instruction viewed.<\/em><\/li><li data-start=\"13872\" data-end=\"13881\"><em>Mobile check-in completed.<\/em><\/li><li data-start=\"13872\" data-end=\"13881\"><em>Room service order confirmed.<\/em><\/li><li data-start=\"13872\" data-end=\"13881\"><em>Housekeeping request submitted.<\/em><\/li><li data-start=\"13872\" data-end=\"13881\"><em>Late checkout purchased.<\/em><\/li><li data-start=\"13872\" data-end=\"13881\"><em>Invoice downloaded.<\/em><\/li><\/ul><p data-section-id=\"droxk\" data-start=\"14063\" data-end=\"14094\"><strong>Operational Completion Rate<\/strong><\/p><p data-start=\"14096\" data-end=\"14163\">This measures whether the hotel completed what the guest requested.<\/p><p data-start=\"14165\" data-end=\"14369\">For example, a guest may complete a towel request in the app, but the operational task may still be delayed. Tracking both guest completion and staff completion helps reveal where the real friction lives.<\/p><p data-section-id=\"m0fm0c\" data-start=\"14371\" data-end=\"14393\"><strong>Time to Completion<\/strong><\/p><p data-start=\"14395\" data-end=\"14491\">This measures how long it takes from notification tap to task completion or service fulfillment.<\/p><p data-start=\"14493\" data-end=\"14505\"><strong>Na przyk\u0142ad:<\/strong><\/p><ul><li data-start=\"14493\" data-end=\"14505\"><em>Room-ready notification to mobile key activation.<\/em><\/li><li data-start=\"14493\" data-end=\"14505\"><em>Room service confirmation for delivery.<\/em><\/li><li data-start=\"14493\" data-end=\"14505\"><em>Maintenance request submission to staff resolution.<\/em><\/li><li data-start=\"14493\" data-end=\"14505\"><em>Check out the reminder to complete checkout.<\/em><\/li><\/ul><p data-section-id=\"1mxgwz2\" data-start=\"14701\" data-end=\"14726\"><strong>Opt-Out and Mute Rate<\/strong><\/p><p data-start=\"14728\" data-end=\"14885\">If guests disable notifications, the app may be over-communicating or sending irrelevant messages. Track opt-outs by notification category, not just overall.<\/p><p data-section-id=\"z53d21\" data-start=\"14887\" data-end=\"14916\"><strong>Complaint or Support Rate<\/strong><\/p><p data-start=\"14918\" data-end=\"15146\">If guests call reception after receiving a notification, the message may be unclear. For example, if many guests receive \u201cYour room is ready\u201d but still call the front desk, the app may not explain where to go or what to do next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a3e7c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78a3e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da22ad6 elementor-widget elementor-widget-heading\" data-id=\"da22ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mistakes to Avoid\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34d470 elementor-widget elementor-widget-text-editor\" data-id=\"f34d470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sending Multiple Notifications<\/strong><\/p><p>Sending guests more than 1 notification does not create added engagement; in fact, studies show that sending more than 1 notification creates additional noise. Therefore, hotels should focus on sending notifications at the right time or for the right reason.<\/p><p><strong>Treating Push Notifications Like Email Campaigns<\/strong><\/p><p>Push notifications are more intrusive than an email, but still contain marketing messages from your property. Consumers will often respond to promotional messaging via email, but sending a long promotional message via push notification may not be effective when using a lock screen.<\/p><p><strong>Not Getting Consent<\/strong><\/p><p>Users must understand what they are opting into when receiving push notifications. It is especially important to have consent and transparency when sending a push notification based on reservation data, behavior, or preferences.<\/p><p><strong>Not Considering Staff Workflow<\/strong><\/p><p>Your staff will only be able to fulfill the promise of an automated notification if your staff can fulfill that operational process, so do not automate the guest notification until you have your operational process in place.<\/p><p><strong>Opening the Wrong Console<\/strong><\/p><p>When creating notifications, ensure they link to the exact piece of information the guest needs to act on. Deep links are a required component of a top-of-the-line hotel app.<\/p><p><strong>Measuring Only Opens<\/strong><\/p><p>While tracking opens provides valuable data, it does not provide any relative detail about whether or not the guest processed the action from the notification or whether the action was successful by the hotel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328ca6b elementor-widget elementor-widget-image\" data-id=\"328ca6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/business-man-using-mobile-phone-while-drinking-coffee-coffee-shop-1.webp\" class=\"attachment-full size-full wp-image-32587\" alt=\"Helpful Hotel Notifications\" srcset=\"https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/business-man-using-mobile-phone-while-drinking-coffee-coffee-shop-1.webp 1920w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/business-man-using-mobile-phone-while-drinking-coffee-coffee-shop-1-300x200.webp 300w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/business-man-using-mobile-phone-while-drinking-coffee-coffee-shop-1-1024x683.webp 1024w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/business-man-using-mobile-phone-while-drinking-coffee-coffee-shop-1-768x512.webp 768w, https:\/\/appricotsoft.com\/wp-content\/uploads\/2026\/04\/business-man-using-mobile-phone-while-drinking-coffee-coffee-shop-1-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d776f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d776f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de22fd0 elementor-widget elementor-widget-heading\" data-id=\"de22fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a1cf7 elementor-widget elementor-widget-text-editor\" data-id=\"f6a1cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What notifications should a hotel app first send?<\/strong><\/p><p>Start by providing relevant hotel stay details such as check-in instructions (when your customers arrive), notifying them when their room is ready, confirming their requests, again updating on service and when to check out, and letting them know when their bill is ready. This type of information gives your customers immediate value and is easier to demonstrate its worth to them than promotional messaging will be in the same timeframe.<\/p><p><strong>Can hotel apps send promotional push notifications?<\/strong><\/p><p>Yes, hotel apps can send promotional notifications to their customers; however, all promotional notifications should be contextual, consent-based, and limited. For example, a dinner promotion sent to customers at a time when they would be looking for somewhere to eat may be useful, while a generic discount sent at 10 pm may undermine your customers\u2019 trust in you.<\/p><p><strong>How do quiet hours work in a hotel?<\/strong><\/p><p>Quiet hours housing defines the time during which the app should no longer deliver notifications that are determined to be non-urgent. However, critical operational messages as well as safety messages that need to be sent must still be sent even during quiet hours. The time zone used for quiet hours must be consistent with the hotel\u2019s local time zone and should also show consideration for guests\u2019 preferred hours, where applicable.<\/p><p><strong>What is an acceptable CTR in a hotel app for notifications?<\/strong><\/p><p>There is no single recognized CTR (click-through rate) for hotel apps because the CTR for a notification is determined by numerous factors, such as message type, guest segment, timing, and stage of need. Transactional messages are typically going to have a different CTR than an upsell message. You should establish your own baseline by category of notification based on your own performance and work to continue improving from there.<\/p><p><strong>How do deep links benefit a hotel app?<\/strong><\/p><p>Deep links allow guests to click on a notification and navigate directly to the page that is appropriate for the notification received. This provides a lower amount of friction and, therefore, provides a means of measuring whether a notification results in a guest making a transaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea361f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dea361f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b36a8 elementor-widget elementor-widget-heading\" data-id=\"48b36a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Appricotsoft Builds Notification Strategy for Hotel Apps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac9f9a elementor-widget elementor-widget-text-editor\" data-id=\"2ac9f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Appricotsoft, our notification strategy is part of the entire hospitality product experience, not just a final technical add-on.<\/p><p>The Unison Framework ensures a predictable, transparent, and accountable method of delivery by integrating client priorities, Appricotsoft product and engineering discipline, and responsible AI-supported execution. The key principle is simple: AI can support execution, but outcomes will always be managed by people. We utilize weekly demos, provide clear artifacts, maintain decision logs, manage risks in a risk register, and develop release checklists to demonstrate progress and to provide clients with sufficient information to make informed decisions throughout the duration of the project.<\/p><p>When developing hotel guest experience apps, we generally follow the steps listed below:<\/p><p><strong>1. We Map Guests\u2019 Moments:<\/strong> We identify and classify each moment in which notifications can reduce friction (for example, pre-arrival, to arrival, during a stay, and post-stay). We focus on the moments when improvement in the guest experience happens due to the effective use of communication and the reduction of unnecessary labor on behalf of hotel staff.<\/p><p><strong>2. We Identify Notification Categories:<\/strong> We classify notifications as either transactional, service, property, promotional, or critical in nature. These classifications help teams manage consents, quiet hours, and guest preferences.<\/p><p><strong>3. We Connect Notifications to Operations:<\/strong> Before we automate a notification, we need to first identify what operational systems trigger and support each notification so that a hotel guest&#8217;s experience never creates an expectation that cannot be met by the hotel\u2019s operations.<\/p><p data-section-id=\"1ah6610\" data-start=\"19315\" data-end=\"19347\"><strong>4. We Design Deep-Link Flows: <\/strong>We make sure each notification opens the right screen, handles logged-out states, and supports both iOS and Android behavior.<\/p><p data-section-id=\"1y9jpaj\" data-start=\"19476\" data-end=\"19516\"><strong>5. We Add Measurement From the Start: <\/strong>We define metrics such as CTR, request completion, operational completion, time to completion, opt-out rate, and revenue conversion for upsell flows.<\/p><p data-section-id=\"1n5c0n3\" data-start=\"19669\" data-end=\"19703\"><strong>6. We Test With Real Scenarios: <\/strong>We test common and edge cases: late arrival, room not ready, payment failure, guest offline, device permissions disabled, staff delay, and multi-property routing.<\/p><p data-start=\"19869\" data-end=\"20510\">This is the kind of practical detail that separates a simple mobile app from a reliable hospitality product. If you are planning a broader rollout, our <strong><a class=\"decorated-link\" href=\"https:\/\/appricotsoft.com\/pl\/blog\/hotel-app-development-roadmap-from-mvp-to-rollout\/\" target=\"_new\" rel=\"noopener\" data-start=\"20021\" data-end=\"20154\">plan rozwoju aplikacji hotelowej od MVP do wdro\u017cenia<\/a><\/strong> explains how guest journey design, integrations, app store launch, and staff training fit together. Appricotsoft notes that hotel apps often include digital concierge solutions, upselling, streamlined services, and repeat-business support, but that the process should begin with guest needs and operational reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4302fd1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4302fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c1497 elementor-widget elementor-widget-heading\" data-id=\"69c1497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wniosek<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5d717 elementor-widget elementor-widget-text-editor\" data-id=\"8b5d717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In summary, notifications to guests using hotel applications have the ability to either improve or degrade the user&#8217;s experience, depending upon how well they are planned and executed.<\/p><p>The critical factor is how well the notifications are executed.<\/p><p>By receiving the right notification, at the right time, about something relevant and in a manner that demonstrates respect for them, and is linked back to the operations that generated the notification, guests are provided with value. Not only do these values provide hotel leaders with quicker means of guest task completion, but they also reduce duplicate communication needed by hotel staff.<\/p><p>Hotel Leadership should not judge the effectiveness of the notifications on how many are sent. Instead, special importance should be attached to creating a communication model around the experience of the guest.<\/p><p>At Appricotsoft, we approach all projects with this philosophy. All of our solutions are developed with value, favourite features, easy workflow, reliable and meaningful integrations, and undergo rigorous testing to ensure successful implementation of measurable results.<\/p><p>Whether you are looking for a digital concierge app, a room service order app, an upselling app, or a complete guest experience platform, we will work with you on developing a system that will provide value to both the guest and the property.<\/p><p>Notifications within an appropriately constructed hotel app add value and should therefore never be considered noise. Notifications should always be perceived as providing service to the user.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c1b97 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"f0c1b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tMasz ju\u017c ten pomys\u0142?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tNapisz do nas, a znajdziemy najlepszy spos\u00f3b realizacji Twojego pomys\u0142u!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"\/pl\/contact-us\/\">\n\t\t\t\t\t\tSkontaktuj si\u0119 z nami\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Notifications play a pivotal role in the functionality of any digital concierge app, which is why they are the most sensitive area of all digital concierge apps; notifications are therefore extremely powerful in that they can be displayed outside of the app experience, often on guests&#8217; lock screens, which provides hotels with direct communication&#8230;<\/p>","protected":false},"author":4,"featured_media":32331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44,47],"tags":[49,51],"class_list":["post-32330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-hotels","tag-hotel","tag-hotel-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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